Zurich Fuels Spanish Running Community

Zurich Seguros sponsors five major marathons in Spain, including events in Madrid, Barcelona, and Valencia, creating a national circuit that brings runners together. The company goes beyond mere sponsorship by building community through 'De Pies a Cabeza,' an initiative with nearly 70,000 members who share training tips, set challenges, and foster passion for running.

As Vicente Cancio, CEO of Grupo Zurich in Spain, explains, 'What makes us unique is not just the sponsorship, but how we commit to cities, communities, and each runner.' This approach transforms running from a solitary sport into a shared experience, with stories of runners drawing strength from supporters and fellow participants during challenging moments in races. hilogame.news