Saudi Arabia has confirmed its readiness to host the 2034 FIFA World Cup, a tournament that will welcome 64 national teams. The Public Investment Fund (PIF) is changing its sports strategy, ending support for the LIV Golf circuit and halting a luxury ski complex project for the 2024 Asian Winter Games.
While maintaining commitment to football, the PIF is adopting a new approach focused on "sustainability" and "control," positioning infrastructure as a growth model. This shift is exemplified by the Al-Kholood football club, now owned by American investor Ben Harburg, marking a year of foreign investment in Saudi football's top tier. newsbetting.bond
