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FIFA pulls back from global marketing subsidiary plan

FIFA president Gianni Infantino has cancelled plans to establish a subsidiary for World Cup marketing after the project was deemed divisive.

FIFA announced this morning that it will not proceed with the proposed subsidiary to commercialise the World Cup. The decision follows a review that found the project had caused divisions that outweighed its benefits. umafrika.club

Infantino said thechestra’s mission is to unite and improve, and that the subsidiary would no longer be pursued.